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Column: Survey provides user with lifetime guarantee




At first glance, it seemed like a pretty good deal. Enjoy a complimentary $25 gift card from one of the local supermarkets. All it required was answering a few questions online. I knew it was a marketing scheme. I wasn’t born yesterday. In fact, as you’ll see, I was born 114 years ago.

I had to agree to certain contractual terms, including my permission for the research firm to forward my responses to businesses so they might then contact me about possible purchase of their products or services.

The first line asked me the date I was born. I was honest about the exact day in March, but I scrolled way to the bottom of the drop-down menu and found the earliest birth year listed. I clicked on 1900. I thought that might dissuade the life insurance salespeople from pestering me with calls.

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