Greenwood to sell ads on city signs



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Greenwood is considering placing large electronic signs at locations around the city, including the entrance to the airport, as a new way to make money. The signs would have announcements of city events, but also be a place where companies could advertise. Scott Roberson / Daily Journal


Greenwood is considering placing large electronic signs at locations around the city, including the new city hall, as a new way to make money. The signs would have announcements of city events, but also be a place where companies could advertise. Scott Roberson / Daily Journal


New signs are planned for multiple locations in Greenwood, which would tell residents about upcoming city meetings and also try to bring in advertising revenue for the city.

The city of Greenwood plans to install electronic signs for promoting its own events, such as the annual Freedom Festival, and sell advertising space to earn money for the city. The city also is considering other advertising options, such as having businesses pay to put their names on water slides and other features at a future aquatic center.

The first electronic sign will be tried out at the new city building, but others likely will be installed on County Line Road near the city airport, at the future aquatic center and another city park, city spokeswoman Molly Laut said. The goal is to increase communication between the city and residents by promoting events such as an Easter egg hunt on the signs and to earn advertising money that can be spent on city expenses, such as for the city’s future aquatic center that a recent study showed would not make enough money to pay its own operating costs, she said.

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