Crowdsourcing: Indy seeing 1st attendance uptick in decade


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Todd Taylor, an expert in ticket sales, is the man in charge of putting fans in the seats at Bankers Life Fieldhouse.

With experience across the pro sports spectrum, Taylor — senior vice president/chief sales and marketing officer for the Indiana Pacers — insists sound strategy is essential to filling arenas.

As evidenced by a rising fieldhouse attendance tide, Taylor and his staff have hit upon a can’t-miss strategy: They are hawking a winning team. Not just a winning team, but one that, by all outward appearances, is a viable contender for the NBA championship.

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