Life before tagless undies

I’m sure we’ve all seen the commercial: A guy stands at his grill while the tag of his underwear makes all kinds of snarky remarks until Michael Jordan comes along and saves the day by ripping out the tag and throwing it into the fire.

And perhaps you’ve had the same question as me, namely:

When did tags on your underpants turn into such a big deal? Also, when did they start talking?

Actually, I’ve been wondering about this for a couple of years now, ever since I started seeing men’s unmentionables in the stores with big, bold declarations of taglessness on the outside of the package.

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