Starting 15th season, Fever hope to keep building their brand

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Women’s professional basketball in Indianapolis began its 15th year by way of the Indiana Fever’s season-opening game at Chicago on Friday.

The franchise’s history is undeniably rich — an overall win percentage of .528, nine consecutive postseason appearances and two Eastern Conference titles capped off with a 2012 WNBA championship.

However, as with any business, winds of change must be closely monitored.

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