During the 2012 Super Bowl in Indianapolis, it was likely many out-of-town visitors looking for things to do outside the Super Bowl Village downtown turned to the Internet.
But if they searched for Johnson County attractions, they often had to know what they were looking for before they searched. They would have had to search for wineries to find Mallow Run or shopping malls to find Greenwood Park Mall or Edinburgh Premium Outlets.
There was no easy-to-find online clearinghouse for travel information about Johnson County. There are websites for the Franklin and Greater Greenwood chambers of commerce and journeyjohnsoncounty.org, but more could be done with online marketing.