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World Cup soccer’s biggest event, but who cares?




The World Cup is upon us, and I’m wondering how much Johnson County sports fans will notice.

It’s a fair question, considering FIFA, the governing body of international soccer, claims with strong supporting evidence that the monthlong tournament, beginning today in Brazil, is the most-followed sporting event in the world. The 2010 final in South Africa was viewed by more than 700 million people, which is one out of every 10 people on Earth.

Still, it seems safe to say that the gathering of world soccer’s top 32 teams barely registers on the radar of the local sports-minded. It’s not that they don’t know it is taking place now or have never heard of it. Soccer fanatics like me have lived through days in this country where both of those things were true.

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