<p>Business owners and residents are invited to learn the five keys to attracting today’s customers in a video series.</p>
<p>The Historic Artcraft Theater’s, free business video series continues on May 9 with the showing of “The Power of Selling Experiences Over Places” by branding and marketing expert Roger Brooks. People can view the video at either of the two showings, which are 10 a.m. and noon.</p>
<p>The video series is sponsored by the Artcraft and the Johnson County Convention, Visitor and Tourism Commission, which oversees Festival Country Indiana.</p>
<p>The Artcraft, 57 N. Main St., is opening its concession stand for the showings and people are invited to bring a lunch, a notebook and a pen to participate.</p>
<p>The next videos in the series will be shown at noon and 6 p.m. on June 6, July 11, and Aug. 8.</p>
