Tag: Sports sponsorship
Hendrick gets plenty of mileage from his gamble on Larson
CHARLOTTE, N.C. — Rick Hendrick was convinced there was little risk in signing Kyle Larson, who if given the chance would prove he was...
Kentucky to allow college athletes to earn off likeness
FRANKFORT, Ky. — Kentucky Gov. Andy Beshear signed an executive order Thursday allowing the state's college athletes — including players on the nationally renowned...
Tokyo shapes up to be No-Fun Olympics with many rules, tests
TOKYO — The Tokyo Olympics, already delayed by the pandemic, are not looking like much fun: Not for athletes. Not for fans. And not...
UK pushes on with talks to join Pacific trade partnership
LONDON — The U.K. launched negotiations Tuesday to join a trade partnership in and around the Pacific Ocean, as it explores new opportunities around...
Wembley may have 65,000 fans for Euro 2020 semifinals, final
LONDON — UEFA is in talks with the British government about increasing the attendance at Wembley Stadium to 65,000 for the semifinals and final...
All-Pro Alvin Kamara now advising NASCAR on growing fan base
LEBANON, Tenn. — All-Pro running back Alvin Kamara has gone beyond being just a fan of NASCAR and sponsoring a car.
...
Cassill to be paid in cryptocurrency in deal with Voyager
CHARLOTTE, N.C. — Landon Cassill will be the first NASCAR driver paid entirely in cryptocurrency in a sponsorship deal with Voyager that begins at...
UEFA asks Euro 2020 teams to stop removing sponsor bottles
GENEVA — Reacting to a bottle-snatching trend at the European Championship started by Cristiano Ronaldo, players on the 24 teams have been asked to...
Greenpeace apologizes, local police slam Euro 2020 protestor
MUNICH — Greenpeace has apologized and Munich police are investigating after a protestor parachuted into the stadium and injured two people before Germany’s game...
Coming to Twitter: Sponsored videos from college athletes
A company that has partnered with dozens of college athletic departments on name, image and likeness programming announced a deal with Twitter on Thursday...